who we are
Susan McGibbon is a founding partner of Chemistry.
An experienced and disciplined senior marketing thinker and strategic planner, Susan has over 20 years of experience with brands, both on the agency and the client side.
Before founding Chemistry with Will Novosedlik in 2004, Susan was Director of TAXI High Beam, the strategic and brand planning group of TAXI Advertising. In that role, she was involved with brand positioning, strategic planning, communications planning, internal branding, name generation and portfolio architecture. Her clients included Molson, MINI, Reitmans, Addition Elle, Penningtons, NIKE, Pottery Barn, The Shoe Company, Town Shoes and WestJet.
Previous to joining TAXI, Susan was Vice President, Group Client Service Director at Cossette Communications. In her role, she was responsible for the leadership of Bell Mobility, Petro Canada, Bank of Bermuda, MTT & Aliant.
Susan also served as Director of Marketing for IKEA Canada where she was responsible for the strategic development, management and execution of all external and internal marketing.
She is known for her skill in combining business acumen, strategy and marketing knowledge with superior team-building skills to generate significant business, brand and market share results.
