what our clients say

"Chemistry delivered much needed focus and clarity, resulting in a brand strategy and creative platform that are aligned with our strategic vision, mission and values. They provided valuable brand learning to internal marketing and branding teams as well as creative agency partners. They performed an in-depth audit of retail operations which was a catalyst for a new retail/merchandising strategy.  And they provided training on the development of a customer experience platform. In its centennial year, SaskTel is indeed “Ahead by a Century” and is now positioned to address its next century of growth."

- Stacey Martin, Market Manager, Brand Communications, SaskTel

“There are a lot of companies out there calling themselves branding agencies these days. Chemistry is different. Using brand as a catalytic business tool, they link strategy to every aspect of your organization and operation. Their work is based on solid research and incisive insight. Your success is their goal.”

- John Collins, President, Pureplay Brands (a division of Hilco Consumer Capital)

“Chemistry has been guiding the The Canadian Film Centre's branding initiative with an effective blend of analysis and clarity. They clearly demonstrated to us how repositioning our brand can reframe our business strategy and allow us to position our messaging in a way that is exciting for our stakeholders and inspiring for organizational development and staff engagement.”

- Robert Munroe, Chairman, Board of Directors, Canadian Film Centre

“The state of medicine in Canada today has made the discipline of critical care more important than ever. This has given rise to a number of conferences around the world, which in turn has challenged Critical Care Canada Forum to build a strong brand in order to compete for the attention of speakers and attendees. Through diligent research, Chemistry quickly identified attendees’ emotional ‘hot buttons’ and used those insights to build a compelling brand platform for Canada’s leading critical care  conference.”

- Dr Tom Stewart, Director Medical/Surgical Critical Care Unit, Mount Sinai Hospital and UHN Network Toronto