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Chemistry develops leadership positioning for senior Vodafone team

Vodafone, the world's leading mobile telecommunications company, has hired Chemistry to develop personal branding strategies for its senior leadership team in the Czech Republic.

The ability for senior leaders to tell their personal stories and to set a clear and compelling vision for where they want to take their organisations is vital to getting employee support in successfully moving from strategy into action. Chemistry's proven track record and unique methodologies for developing organisational brands convinced Vodafone that it is the right partner to work with in the development of personal brands for its executive team in the Czech Republic. The initiative is being regarded as a pilot programme for a potential roll-out to its top 40 executives around the world.