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Chemistry Goes to the Mall with Cadillac-Fairview

Property developer and manager Cadillac Fairview has engaged chemistry to reposition one of its key retail holdings.

Like its competitors, Cadillac Fairview finds its holdings in the midst of landscapes that have experienced significant demographic change and development over the last two decades. What were once pioneering locations are now mature communities. Competitive retail properties are more accessible and new retail development models such as power centres and outlet malls are taking their share of the market.

Chemistry’s experience and customer-biased approach to brand development is a perfect match for the demographic and competitive challenges that face this leading organization as it continues to remain relevant to a whole new generation of Canadians.