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Canadian Film Centre Launches New Brand
November 8, 2006

The Canadian Film Centre proudly presented its new "CFC" brand identity today, at a press conference held on the grounds of the Winfields Estate. The brand launch marks a significant turning point for the organization as it expands into its next stage of growth, and embarks on a progressive strategic plan to enhance and diversify its offerings. As part of the presentation the CFC also announced the creation of the new NBC Universal Multiplatform Program; an advanced training program that will aim to seed the growth of original multiplatform productions in Canada.

The launch is the culmination of an extensive two-year strategic project undertaken by the Canadian Film Centre, in association with: Chemistry to develop the brand strategy, and TAXI to build the brand identity. Barry Patterson, the CFC's Director, Marketing and Communications observed, "The new identity is contemporary, inventive and engaging. The CFC has kept pace with change and had all the ingredients to tell a good story, but our identity needed to have more clarity to position us for future growth."

The CFC's fresh brand identity is rolling out as the organization embarks on an ambitious strategic plan that includes launching the new NBC Universal Multiplatform Program. This will provide investment, creative strategy, production support, mentorship, and knowledge sharing to companies who are interested in developing and implementing a multiplatform strategy from the outset of project development.