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Chemistry Chairs First National Conference on Brand Experience 03.06

Brunico Communications and Strategy Magazine have announced the first ever conference in Canada on the subject of ‘brand experience’.

Co-MCs for the day-long conference are Will Novosedlik and Susan McGibbon. Will and Susan co-founded Chemistry in 2004, a brand management consultancy that helps companies link brand strategy to organizational performance and customer experience. Will's previous remit was senior consultant to the brand experience/strategy team at Oskar Mobil (now Vodafone), based in Prague, involved with repositioning, internal branding and customer experience, and while there developed a suite of tools and methodologies for internal and external brand experience management. Susan's prior post was Director of TAXI High Beam, the strategic and brand planning group of TAXI Advertising. In that role, she was involved with brand positioning, strategic & communications planning, internal branding and portfolio architecture for clients such as Molson, MINI, Reitmans, NIKE, Pottery Barn, Town Shoes and WestJet.